Saturday, August 28, 2010

Catching your readers attention!

To catch a reader’s attention, use a terrific headline- Some authors will tell you that the headline is 80% of what makes a reader take notice of your ad. I agree, and often think that it’s closer to 95%. The best way to write headlines is to think of somebody who is very bored skimming through a newspaper. What’s going to attract his attention? Your headline must be so compelling and interesting that the reader thinks, “I’ve got to read this!”

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