Back in the mid-1940s, Seagram's advertised its VO Canadian whiskey with a series of extremely manly magazine ads about "Men Who Plan Beyond Tomorrow" -- unspecified futuristic thinkers who liked the fact that Seagram's was patient enough to age VO for six years. Today with our innovation in technology think of what kind of ad revenue you could be making if you run an ad with as much attention as that!
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